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Results: 7
Number of items: 7
  • Open Access
    Vollebregt, M., Mugge, R., Thürridl, C., & van Dolen, W. (2024). Reducing without losing: Reduced consumption and its implications for well-being. Sustainable Production and Consumption, 45, 91-103. https://doi.org/10.1016/j.spc.2023.12.023
  • Thuerridl, C., & Mattison Thompson, F. (2023). Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand. Marketing Letters, 34, 685–696. https://doi.org/10.1007/s11002-023-09677-4
  • Open Access
    Ruzeviciute, R., & Thuerridl, C. (2023). Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat. Journal of International Marketing, 31(3), 97-100. https://doi.org/10.1177/1069031X231182257
  • Kamleitner, B., & Thürridl, C. (2022). Every (Repurposed) Product Has a Story. MIT Sloan Management Review, 64(1), 14-15. https://sloanreview.mit.edu/article/every-repurposed-product-has-a-story/
  • Thuerridl, C., Kamleitner, B., Ruzeviciute, R., Süssenbach, S., & Dickert, S. (2020). From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands. Journal of Business Research, 107, 89-103. https://doi.org/10.1016/j.jbusres.2019.10.019
  • Baum, D., Spann, M., Füller, J., & Thürridl, C. (2019). The impact of social media campaigns on the success of new product introductions. Journal of Retailing and Consumer Services, 50, 289-297. https://doi.org/10.1016/j.jretconser.2018.07.003
  • Open Access
    Kamleitner, B., Thürridl, C., & Martin, B. A. S. (2019). A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing, 83(6), 76-92. https://doi.org/10.1177/0022242919872156
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