Every (Repurposed) Product Has a Story

Authors
Publication date 13-09-2022
Journal MIT Sloan Management Review
Volume | Issue number 64 | 1
Pages (from-to) 14-15
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Abstract Goods made from reused or upcycled materials are more appealing when customers are primed to spin a narrative about a product’s history.
Document type Article
Language English
Published at https://sloanreview.mit.edu/article/every-repurposed-product-has-a-story/ https://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=159347384&site=ehost-live&scope=site
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