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Results: 10
Number of items: 10
  • Open Access
    Guyt, J. Y., Datta, H., & Boegershausen, J. (2024). Unlocking the Potential of Web Data for Retailing Research. Journal of Retailing, 100(1), 130-147. https://doi.org/10.1016/j.jretai.2024.02.002
  • Open Access
    Keller, K., Guyt, J. Y., & Grewal, R. (2024). Soda Taxes and Marketing Conduct. Journal of Marketing Research, 61(3), 393-410. https://doi.org/10.1177/00222437231195551
  • Open Access
    Dikareva, A. (2024). Transforming customer care: Essays on channel migration strategies and predictive analytics. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Dikareva-Brugman, A., Guyt, J. Y., & Konus, U. (2024). The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment. Journal of Interactive Marketing, 59(1), 19-41. https://doi.org/10.1177/10949968231173885
  • Open Access
    Keller, K. O., & Guyt, J. Y. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category. Journal of Marketing, 87(5), 698-718. https://doi.org/10.1177/00222429231152181
  • Sele, K., Aranda Gutierrez, A., Etchanchu, H., Guyt, J. Y., & Vaara, E. (2022, January 10). From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling [Data set]. Universiteit van Amsterdam. https://doi.org/10.21942/uva.18094202.v1
  • Dikareva-Brugman, A., Konus, U., & Guyt, J. Y. (2021). Steering Customers to Online Channels: An Empirical Analysis of Customer Needs and Marketing Interventions. In Proceedings of the European Marketing Academy: 50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain, 25-28 May 2021 (pp. 10-12). European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-102340
  • Open Access
    Aranda, A. M., Sele, K., Etchanchu, H., Guyt, J. Y., & Vaara, E. (2021). From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling. European Management Review, 18(3), 197-214. https://doi.org/10.1111/emre.12452
  • Open Access
    Guyt, J. Y., & Gijsbrechts, E. (2020). Evaluating the Effectiveness of Retailer-Themed Super Saver Events. Journal of Marketing, 84(2), 92-113. https://doi.org/10.1177/0022242919896334
  • Open Access
    Guyt, J., & Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions. International Journal of Research in Marketing, 35(3), 490-508. https://doi.org/10.1016/j.ijresmar.2018.05.002
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