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Results: 94
Number of items: 94
  • Open Access
    Rauwers, F., Remmelswaal, P., Fransen, M. L., Dahlén, M., & van Noort, G. (2018). The impact of creative media advertising on consumer responses: Two field experiments. International Journal of Advertising, 37(5), 749-768. https://doi.org/10.1080/02650487.2018.1480167
  • Open Access
    Boerman, S. C., Helberger, N., van Noort, G., & Hoofnagle, C. J. (2018). Sponsored blog content: What do the regulations say? And what do bloggers say? Journal of Intellectual Property, Information Technology and Electronic Commerce Law, 9(2), 146-159. https://www.jipitec.eu/issues/jipitec-9-2-2018/4730
  • Open Access
    Walrave, M., Poels, K., Antheunis, M. L., Van den Broeck, E., & van Noort, G. (2018). Like or dislike? Adolescents’ responses to personalized social network site advertising. Journal of Marketing Communications, 24(6), 599-616. https://doi.org/10.1080/13527266.2016.1182938
  • Open Access
    Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: the differentiating role of platform type. Journal of Advertising, 47(1), 38-54. https://doi.org/10.1080/00913367.2017.1405754
  • Open Access
    van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2017). Processes and effects of targeted online advertising among children. International Journal of Advertising, 36(3), 396-414. https://doi.org/10.1080/02650487.2016.1196904
  • Antheunis, M., van Kaam, J., Liebrecht, C., & van Noort, G. (2016). Contentmarketing op sociaalnetwerksites: Een onderzoek naar gedrag en motivaties van consumenten. Tijdschrift voor Communicatiewetenschap, 44(4), 337-365. https://doi.org/10.5117/2016.044.004.005
  • Open Access
    Rauwers, F., & van Noort, G. (2016). The underlying processes of creative media advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 309-323). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_24
  • Open Access
    Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & van Noort, G. (2016). Consumer responses to creative advertising: a literature review. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 19-46). Emerald. https://doi.org/10.1108/978-1-78560-313-620151001
  • Open Access
    van Noort, G., Vliegenthart, R., & Kruikemeier, S. (2016). Return on interactivity? The characteristics and effectiveness of Web sites during the 2010 Dutch local elections. Journal of Information Technology & Politics, 13(4), 352-364. https://doi.org/10.1080/19331681.2016.1230921
  • Open Access
    Kruikemeier, S., Van Noort, G., & Vliegenthart, R. (2016). The Effect of Website Interactivity on Political Involvement: The Moderating Role of Political Cynicism. Journal of Media Psychology, 28(3), 136-147. https://doi.org/10.1027/1864-1105/a000200
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