Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 93
Number of items: 93
  • Open Access
    Fakkert, M. S. (2025). Persuasion in visual social media: Strategies in, coping with, and impact of brand-related user generated content. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Izyumenko, E., Senftleben, M., Schutte, N., Smit, E. G., van Noort, G., & van Velzen, L. (2025). Online Behavioural Advertising, Consumer Empowerment and Fair Competition: Are the DSA Transparency Obligations the Right Answer? Journal of European Consumer and Market Law, 14(2), 46-59. https://doi.org/10.2139/ssrn.4729118
  • Open Access
    Antsipava, D. (2025). Breaking the chain of deception: A multi-stakeholder perspective on deceptive advertising and the potential of blockchain as a solution. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Nanne, A. J., Antheunis, M. L., & van Noort, G. (2024). Using a Photo-Elicitation Procedure to Examine Consumers’ Motivations to Post Visual Brand-Related User-Generated Content. Journal of Interactive Advertising, 24(1), 13-25. https://doi.org/10.1080/15252019.2023.2282967
  • Open Access
    Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues and Research in Advertising, 45(4), 402-422. https://doi.org/10.1080/10641734.2024.2308536
  • Open Access
    Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2024). What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives. Journal of Business Research, 171, Article 114381. https://doi.org/10.1016/j.jbusres.2023.114381
  • Open Access
    Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2024). Persuasion at first sight? Testing the reciprocal relationship of repeated interactions With virtual assistants, trust, and persuasion. International Journal of Communication : IJoC, 18, 4859-4882. https://ijoc.org/index.php/ijoc/article/view/22573
  • Open Access
    van Reijmersdal, E. A., Domingues Aguiar, T., & van Noort, G. (2024). How is influencer follower size related to brand responses? Explaining influencer follower size success through cognitive, affective, and behavioral responses. Journal of Advertising Research, 64(4), 451-464. https://doi.org/10.2501/JAR-2024-024
  • Open Access
    van Noort, G., Voorveld, H., & Strycharz, J. (2024). Persuasion in an Algorithmic Context. In T. Araujo, & P. Neijens (Eds.), Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research (pp. 189-204). Amsterdam University Press. https://doi.org/10.2307/jj.11895525.14
  • Open Access
    Ang, K., Buzeta, C., Hirose, M., van Loggerenberg, M. J. C., van Noort, G., Uribe, R., & Voorveld, H. A. M. (2023). An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions. International Journal of Advertising, 42(1), 181-200. https://doi.org/10.1080/02650487.2022.2142416
Page 1 of 10