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Results: 93
Number of items: 93
  • Open Access
    Mazerant-Dubois, K. (2022). Topical advertising: The role of timing and creativity in understanding its effectiveness. [Thesis, externally prepared, Universiteit van Amsterdam].
  • Open Access
    Nanne, A. J., Antheunis, M. L., & van Noort, G. (2021). The role of facial expression and tie strength in sender presence effects on consumers’ brand responses towards visual brand-related user generated content. Computers in Human Behavior, 117, Article 106628. https://doi.org/10.1016/j.chb.2020.106628
  • Open Access
    Strycharz, J., Smit, E., Helberger, N., & van Noort, G. (2021). No to cookies: Empowering impact of technical and legal knowledge on rejecting tracking cookies. Computers in Human Behavior, 120, Article 106750. https://doi.org/10.1016/j.chb.2021.106750
  • Open Access
    Mazerant, K., Willemsen, L. M., Neijens, P. C., & van Noort, G. (2021). Spot-on creativity: Creativity biases and their differential effects on consumer responses in (non-)real-time marketing. Journal of Interactive Marketing, 53, 15-31. https://doi.org/10.1016/j.intmar.2020.06.004
  • Open Access
    Smink, A. R. (2020). Extending reality: Uses, processes, and persuasive effects of augmented reality apps. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    van Noort, G., Himelboim, I., Martin, J., & Collinger, T. (2020). Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising. Journal of Advertising, 49(4), 411-427. https://doi.org/10.1080/00913367.2020.1795954
  • Open Access
    Nanne, A. J., Antheunis, M. L., van der Lee, C. G., Postma, E. O., Wubben, S., & van Noort, G. (2020). The use of computer vision to analyze brand-related user generated image content. Journal of Interactive Marketing, 50, 156-167. https://doi.org/10.1016/j.intmar.2019.09.003
  • Open Access
    Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2020). Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research, 118, 474-485. https://doi.org/10.1016/j.jbusres.2020.07.018
  • Open Access
    Strycharz, J. (2020). Personalized marketing communication in context: Studying the perspectives of consumers, industry and regulators. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Ischen, C., Araujo, T., van Noort, G., Voorveld, H., & Smit, E. (2020). “I Am Here to Assist You Today”: The Role of Entity, Interactivity and Experiential Perceptions in Chatbot Persuasion. Journal of Broadcasting and Electronic Media, 64(4), 615-639. https://doi.org/10.1080/08838151.2020.1834297
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