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Results: 40
Number of items: 40
  • Open Access
    Breves, P. L., Liebers, N. T., Meijers, M. H. C., & van Berlo, Z. M. C. (2025). Beyond likes: The persuasive potential of romantic parasocial relationships with influencers. International Journal of Advertising, 44(4), 651-673. https://doi.org/10.1080/02650487.2024.2407737
  • Breves, P., & van Berlo, Z. (2024). Virtual influencers. (SWOCC; Vol. 91). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. https://www.swocc.nl/publicatie/virtual-influencers/
  • van Berlo, Z. M. C., & Breves, P. L. (2024). Vijf redenen waarom jouw merk virtuele influencers zou moeten omarmen. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/vijf-redenen-waarom-jouw-merk-virtuele-influencers-zou-moeten-omarmen/
  • Open Access
    Azrout, R., van Berlo, Z. M. C., Dubel, R., Jonkman, J. G. F., Wolfers, L. N., & Baumgartner, S. E. (2024). Has the AI Revolution Started Yet? A Status Report on the Use of and the Attitudes Towards ChatGPT in Dutch Society. Tijdschrift voor Communicatiewetenschap, 52(3), 267-287. https://doi.org/10.5117/TCW2024.3.002.AZRO
  • Open Access
    van Berlo, Z. M. C., Campbell, C., & Voorveld, H. A. M. (2024). The MADE framework: Best practices for creating effective experimental stimuli using generative AI. Journal of Advertising, 53(5), 732–753. https://doi.org/10.1080/00913367.2024.2397777
  • Open Access
    van Berlo, Z. M. C., Meijers, M. H. C., Eelen, J., Voorveld, H. A. M., & Eisend, M. (2024). When the Medium is the Message: A Meta-Analysis of Creative Media Advertising Effects. Journal of Advertising, 53(2), 278-295. https://doi.org/10.1080/00913367.2023.2186986
  • Open Access
    Breves, P. L., Liebers, N., & van Berlo, Z. M. C. (2024). Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality. Journal of Interactive Advertising, 24(3), 203-214. https://doi.org/10.1080/15252019.2024.2388644
  • Open Access
    Swapnil, A. M., Sosunova, I., Kurnia, S., van Berlo, Z. M. C., Garcia, M. B., & Happonen, A. (2024). Business Sustainability Performance through Augmented Reality: A Literature Review on Applications, Benefits and Challenges. In 2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM): 26-29 Nov. 2024 IEEE. https://doi.org/10.1109/HNICEM64917.2024.11258770
  • Open Access
    Sungur, H., van Berlo, Z. M. C., & Lüwa, L. M. (2024). Enhancing Cardiopulmonary Resuscitation Training with Mixed Reality: Improving Cardiopulmonary Resuscitation Performance and Enjoyment. Cyberpsychology, Behavior, and Social Networking, 27(6), 379-386. https://doi.org/10.1089/cyber.2023.0411
  • Open Access
    van Berlo, Z. M. C., & Chen, X. (2024). Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects. Journal of Interactive Advertising, 24(3), 238–246. https://doi.org/10.1080/15252019.2024.2335398
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