The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses

Authors
Publication date 2010
Journal Computers in Human Behavior
Volume | Issue number 26 | 6
Pages (from-to) 1787-1794
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Article
Note impact score = 1.677
Language English
Published at
https://doi.org/10.1016/j.chb.2010.07.006 (Final published version)
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