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Results: 3
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  • Open Access
    Ruzeviciute, R., & Thuerridl, C. (2023). Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat. Journal of International Marketing, 31(3), 97-100. https://doi.org/10.1177/1069031X231182257
  • Thuerridl, C., Kamleitner, B., Ruzeviciute, R., Süssenbach, S., & Dickert, S. (2020). From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands. Journal of Business Research, 107, 89-103. https://doi.org/10.1016/j.jbusres.2019.10.019
  • Open Access
    Ruzeviciute, R., Kamleitner, B., & Biswas, D. (2020). Designed to s(m)ell: When scented advertising induces proximity and consequently enhances appeal. Journal of Marketing Research, 57(2), 315-331. https://doi.org/10.1177/0022243719888474
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