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Results: 2
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  • Open Access
    Bombaij, N. J. F., & Mokarram-Dorri, S. (2024). Does posting about diversity and inclusion (D&I) improve engagement in social media? Antecedents and impact of D&I communication decisions. Journal of Interactive Marketing, 59(4), 347-366. https://doi.org/10.1177/10949968241239285
  • Open Access
    Bombaij, N. J. F., Gelper, S., & Dekimpe, M. G. (2022). Designing successful temporary loyalty programs: An exploratory study on retailer and country differences. International Journal of Research in Marketing, 39(4), 1275-1295. https://doi.org/10.1016/j.ijresmar.2022.04.005
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