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Results: 10
Number of items: 10
  • Open Access
    Mazerant, K., Schouten, A., Smit, S. B. T., van Berlo, Z. M. C., & Willemsen, L. M. (2025). Mind Perception of Avatars: A Focus Group Study. In J. M. Krüger, D. Pedrosa, D. Beck, M.-L. Bourguet, A. Dengel, R. Ghannam, A. Miller, A. Peña-Rios, & J. Richter (Eds.), Immersive Learning Research Network: 10th International Conference on Immersive Learning, iLRN 2024, Glasgow, UK, June 10–13, 2024 : revised selected papers (Vol. II, pp. 123-137). (Communications in computer and information science; Vol. 2272). Springer. https://doi.org/10.1007/978-3-031-80472-4_9
  • Open Access
    Mazerant, K., van Berlo, Z. M. C., Schouten, A. P., & Willemsen, L. M. (2025). Human nature in a virtual world: The attribution of mind perception to avatars. Computers in Human Behavior: Artificial Humans, 6, Article 100222. https://doi.org/10.1016/j.chbah.2025.100222
  • Open Access
    Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues and Research in Advertising, 45(4), 402-422. https://doi.org/10.1080/10641734.2024.2308536
  • Open Access
    Mazerant, K., Willemsen, L. M., Neijens, P., van Schooten, E., & van Noort, G. (2022). Topical advertising in enduring events: The role of timing and creativity in engagement with social media brand messages during COVID-19. International Journal of Advertising, 41(8), 1411-1432. https://doi.org/10.1080/02650487.2022.2074119
  • Open Access
    Schouten, A. P., Portegies, T. C., Withuis, I., Willemsen, L. M., & Mazerant, K. (2022). Robomorphism: Examining the effects of telepresence robots on between-student cooperation. Computers in Human Behavior, 126, Article 106980. https://doi.org/10.1016/j.chb.2021.106980
  • Open Access
    Mazerant-Dubois, K. (2022). Topical advertising: The role of timing and creativity in understanding its effectiveness. [Thesis, externally prepared, Universiteit van Amsterdam].
  • Mazerant, K. (2021). Insta-impact met inhaken? Creativiteit is de sleutel voor succes. Tijdschrift voor Communicatiewetenschap, 49(1), 85-89. https://doi.org/10.5117/TCW2021.1.005.MAZE
  • Flikweert, A., Mazerant, K., Stolk, K., & Willemsen, L. (2021). Succes met storytelling op sociale media. (SWOCC; Vol. 83). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. https://www.swocc.nl/publicatie/succes-met-storytelling-op-sociale-media/
  • Open Access
    Mazerant, K., Willemsen, L. M., Neijens, P. C., & van Noort, G. (2021). Spot-on creativity: Creativity biases and their differential effects on consumer responses in (non-)real-time marketing. Journal of Interactive Marketing, 53, 15-31. https://doi.org/10.1016/j.intmar.2020.06.004
  • De Blasio, G. G., Mazerant, K., & Scharlott, B. (2019). Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video. In F. Frandsen, W. Johansen, R. Tench, & S. Romenti (Eds.), Big Ideas in Public Relations Research and Practice (pp. 39-56). (Advances in Public Relations and Communication Management; Vol. 4). Emerald Publishing. https://doi.org/10.1108/S2398-391420190000004004
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