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Results: 44
Number of items: 44
  • Open Access
    Boerman, S. C., Rozendaal, E., & van Reijmersdal, E. A. (2024). The development and testing of a pictogram signaling advertising in online videos. International Journal of Advertising, 43(4), 672-691. https://doi.org/10.1080/02650487.2023.2242673
  • Open Access
    Boerman, S. C., Van Reijmersdal, E. A., & Rozendaal, E. (2024). A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters. Journal of Marketing Communications, 30(6), 660-680. https://doi.org/10.1080/13527266.2023.2175893
  • Open Access
    Boerman, S. C., van Reijmersdal, E. A., & Rozendaal, E. (2023). Can an awareness campaign boost the effectiveness of influencer marketing disclosures in YouTube videos. Media and Communication, 11(4), 140-150. https://doi.org/10.17645/mac.v11i4.7050
  • Open Access
    Rozendaal, E., Buijzen, M., & van Reijmersdal, E. A. (2022). Persuasive Messages and the Development of Advertising Literacy in Children and Adolescents. In D. Lemish (Ed.), The Routledge International Handbook of Children, Adolescents, and Media (2nd ed., pp. 302-310). (Routledge international handbooks). Routledge. https://doi.org/10.4324/9781003118824-38
  • Buijzen, M., Anschütz, D., de Leeuw, R. N. H., Bleize, D. N. M., Sadza, A. J. C., de Droog, S. M., Rozendaal, E., & Dutch Young Consumers Network (2021). Behind the policy frontline in the Netherlands during the Corona crisis. Journal of Children and Media, 15(1), 49-54. https://doi.org/10.1080/17482798.2020.1858899
  • Open Access
    Rozendaal, E., van Reijmersdal, E. A., & van der Goot, M. J. (2021). Children’s perceptions of sponsorship disclosures in online influencer videos. In M. K. J. Waiguny, & S. Rosengren (Eds.), Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (pp. 273-287). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-32201-4_19
  • de Vries, D., Sumter, S., Notten, N., & Rozendaal, E. (2020). De spiegel van de sociale media: Een exploratieve studie naar de online zelfpresentatie van tweens. Tijdschrift voor Communicatiewetenschap, 48(4), 209-230. https://doi.org/10.5117/2020.048.004.002
  • Open Access
    Hoek, R. W., Rozendaal, E., van Schie, H. T., van Reijmersdal, E. A., & Buijzen, M. (2020). Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs. Frontiers in Psychology, 11, Article 451. https://doi.org/10.3389/fpsyg.2020.00451
  • Open Access
    van Reijmersdal, E. A., & Rozendaal, E. (2020). Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education. Communications : The European Journal of Communication Research, 45(3), 378-388. https://doi.org/10.1515/commun-2019-0120
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2020). Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Behaviour, 19(5), 438-449. https://doi.org/10.1002/cb.1822
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