Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 146
Number of items: 146
  • Open Access
    Fakkert, M.-S., Voorveld, H. A. M., & van Reijmersdal, E. A. (2015). Brand placements in fashion TV series. In I. B. Banks, P. De Pelsmacker, & S. Okazaki (Eds.), Advances in advertising research (vol. V): Extending the boundaries of advertising (pp. 217-228). Springer Gabler. https://doi.org/10.1007/978-3-658-08132-4_16
  • Open Access
    Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). How audience and disclosure characteristics influence memory of sponsorship disclosures. International Journal of Advertising, 34(4), 576-592. https://doi.org/10.1080/02650487.2015.1009347
  • Open Access
    van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge. International Journal of Advertising, 34(1), 70-84. https://doi.org/10.1080/02650487.2014.993795
  • Open Access
    Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Using eye tracking to understand the effects of brand placement disclosure types in television programs. Journal of Advertising, 44(3), 196-207. https://doi.org/10.1080/00913367.2014.967423
  • Open Access
    van Reijmersdal, E. (2015). Kinderen zijn te verleiden met speelgoedboek. Web publication or website, SWOCC. http://www.swocc.nl/kennisbank-item/kinderen-zijn-te-verleiden-met-speelgoedboek/
  • Open Access
    van Reijmersdal, E. (2015). Advergames hebben positieve merkeffecten op kinderen. Web publication or website, SWOCC. http://www.swocc.nl/kennisbank-item/advergames-hebben-positieve-merkeffecten-op-kinderen/
  • Open Access
    van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2015). Age differences in recall and liking of arousing television commercials. Communications : The European Journal of Communication Research, 40(3), 295-317. https://doi.org/10.1515/commun-2015-0013
  • Open Access
    van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2015). Boy's responses to the integration of advertising and entertaining content. Young Consumers, 16(3), 251-263. https://doi.org/10.1108/YC-10-2014-00487
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. https://doi.org/10.1002/mar.20688
  • Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2014). Children's advertising exposure, advertised product desire, and materialism: a longitudinal study. Communication Research, 41(5), 717-735. https://doi.org/10.1177/0093650213479129
Page 10 of 15