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Results: 91
Number of items: 91
  • Open Access
    Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2020). Cultural differences in motivation for consumers’ online brand-related activities on Facebook. Communications : The European Journal of Communication Research, 45(1), 53-73. https://doi.org/10.1515/commun-2018-2017
  • Open Access
    Araujo, T. B., Copulsky, J. R., Hayes, J. L., Kim, S. J., & Srivastava, J. (2020). From purchasing exposure to fostering engagement: Brand–consumer experiences in the emerging computational advertising landscape. Journal of Advertising, 49(4), 428-445. https://doi.org/10.1080/00913367.2020.1795756
  • Araujo, T., van Zoonen, W., & ter Hoeven, C. (2019). Automated 1-2-1 Communication. (SWOCC; Vol. 77). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. https://www.swocc.nl/publicatie/automated-1-2-1-communication/
  • Open Access
    Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2019). Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content. Journal of Advertising, 48(2), 197-214. https://doi.org/10.1080/00913367.2019.1590884
  • Open Access
    Vermeer, S. A. M., Araujo, T., Bernritter, S. F., & van Noort, G. (2019). Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. International Journal of Research in Marketing, 36(3), 492-508. https://doi.org/10.1016/j.ijresmar.2019.01.010
  • Open Access
    Kitirattarkarn, P. (2019). The role of culture in consumer-generated content engagement: A cross-cultural examination of ‘liking’, commenting, sharing, and creating posts about brands on Facebook. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Araujo, T. (2019). The impact of sharing brand messages: How message, sender and receiver characteristics influence brand attitudes and information diffusion on Social Networking Sites. Communications: The European Journal of Communication Research, 44(2), 162-184. https://doi.org/10.1515/commun-2018-2004
  • Araujo, T. (2018). Corporate branding and consumers on social media. (SWOCC; Vol. 75). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Open Access
    Trilling, D., van de Velde, B., Kroon, A. C., Löcherbach, F., Araujo, T., Strycharz, J., Raats, T., de Klerk, L., & Jonkman, J. G. F. (2018). INCA: Infrastructure for content analysis. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 329-330). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00078
  • Open Access
    Araujo, T. (2018). Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions. Computers in Human Behavior, 85, 183-189. https://doi.org/10.1016/j.chb.2018.03.051
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