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Results: 193
Number of items: 193
  • Open Access
    Bernritter, S. F. (2016). Examining consumers’ brand endorsements on social media. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    van Ooijen, I. (2016). Packaging design as communicator of product attributes: Effects on consumers’ attribute inferences. [Thesis, fully internal, Universiteit van Amsterdam].
  • Ketelaar, P. E., Konig, R., Smit, E. G., & Thorbjørnsen, H. (2015). In ads we trust: religiousness as a predictor of advertising trustworthiness and avoidance. The Journal of Consumer Marketing, 32(3), 190-198. https://doi.org/10.1108/JCM-09-2014-1149
  • Smit, E. (2015). Media planning. In W. Donsbach (Ed.), The concise encyclopedia of communication (pp. 366-367). Wiley Blackwell. https://doi.org/10.1002/9781118789353.ch13
  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). The more you say, the less they hear: the effect of disclosures in entertainment-education. Journal of Media Psychology, 27(4), 159-169. https://doi.org/10.1027/1864-1105/a000135
  • Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16. https://doi.org/10.1080/02650487.2014.995284
  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas. Journal of Health Communication, 20(4), 396-405. https://doi.org/10.1080/10810730.2014.965365
  • Vandeberg, L., Smit, E. G., & Murre, J. M. J. (2015). Implicit measurement. Oxford Bibliographies, Communication, Article 0163. https://doi.org/10.1093/OBO/9780199756841-0163
  • Chang, H., Kwak, H., Puzakova, M., Park, J., & Smit, E. G. (2015). It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions. International Journal of Advertising, 34(4), 593-620. https://doi.org/10.1080/02650487.2015.1009351
  • Open Access
    Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Patients' reports of barriers to expressing concerns in cancer consultations. Patient Education and Counseling, 98(3), 317-322. https://doi.org/10.1016/j.pec.2014.11.021
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