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Results: 89
Number of items: 89
  • Open Access
    Voorveld, H. A. M., & van Noort, G. (2014). Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. https://doi.org/10.1177/0973258614545155
  • Open Access
    Voorveld, H. A. M., Segijn, C. M., Ketelaar, P. E., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication : IJoC, 8, 2755-2777. http://ijoc.org/index.php/ijoc/article/view/2556
  • Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. The International Journal on Media Management : JMM, 15(1), 43-65. https://doi.org/10.1080/14241277.2012.756815
  • Voorveld, H., Smit, E., & Neijens, P. (2013). Cross-media advertising: brand promotion in an age of media convergence. In S. Diehl, & M. Karmasin (Eds.), Media and convergence management (pp. 117-133). Springer. https://doi.org/10.1007/978-3-642-36163-0_9
  • Voorveld, H. A. M., van Noort, G., & Duijn, M. (2013). Building brands with interactivity: the role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management, 20(7), 608-622. https://doi.org/10.1057/bm.2013.3
  • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 365-378). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_28
  • Voorveld, H. A. M., & van der Goot, M. (2013). Age differences in media multitasking: a diary study. Journal of broadcasting & electronic media, 57(3), 392-408. https://doi.org/10.1080/08838151.2013.816709
  • Voorveld, H. A. M., & Valkenburg, S. (2013). Cross-media synergy: Exploring the role of the integration of ads in cross-media campaigns. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV) The changing roles of advertising (pp. 187-200). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_14
  • Voorveld, H. (2013). Cross-tools and cross-media effects. Oxford Bibliographies, Communication. https://doi.org/10.1093/OBO/9780199756841-0125
  • Voorveld, H., & van Noort, G. (2012). Moderating influences on interactivity effects. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 163-175). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_13
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