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Results: 69
Number of items: 69
  • van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on scepticism and brand memory. Communications : The European Journal of Communication Research, 38(2), 127-146. https://doi.org/10.1515/commun-2013-0008
  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2013). "This program contains advertising": How the timing of sponsorship disclosure influences critical processing of sponsored content. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p634919_index.html
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46-59. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2012/4/TCW_1384-6930_2012_040_004_005.pdf
  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2012). Beware: this is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses. Conference papers: International Communication Association: annual meeting, 2012. http://citation.allacademic.com/meta/p551590_index.html
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. https://doi.org/10.1111/j.1460-2466.2012.01677.x
  • van Meurs, L., Smit, E., & Boerman, S. (2011). Hoe trek je de aandacht in tijdschriften? Vuistregels voor effectiever adverteren. GfK jaargids : inzichten en marktontwikkelingen in de Benelux, 2011, 74-79. http://www.intomartgfk.nl/imperia/md/content/intomart/gfk_jaargids_2011.pdf
  • Boerman, S., Smit, E., & van Meurs, A. (2011). Visual attention: the interplay between ad characteristics and context factors. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p489308_index.html
  • Boerman, S. (2011). Eye-catching: welke factoren van een tijdschriftadvertentie en zijn directe context springen in het oog? (SWOCC; No. 57). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Boerman, S. C., Smit, E. G., & van Meurs, L. (2011). Attention battle: the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed.), Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (pp. 295-310). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_19
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