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Results: 148
Number of items: 148
  • Open Access
    Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, Article 100854. https://doi.org/10.1016/j.elerap.2019.100854
  • Open Access
    van Noort, G., & van Reijmersdal, E. A. (2019). Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses. Journal of Interactive Marketing, 45, 16-26. https://doi.org/10.1016/j.intmar.2018.05.003
  • Open Access
    van Dam, S., & van Reijmersdal, E. A. (2019). Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), Article 2. https://doi.org/10.5817/CP2019-2-2
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1
  • Domingues Aguiar, T., & van Reijmersdal, E. (2018). Influencer marketing. (SWOCC; Vol. 76). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Open Access
    De Jans, S., Vanwesenbeeck, I., Cauberghe, V., Hudders, L., Rozendaal, E., & van Reijmersdal, E. A. (2018). The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising. Journal of Advertising, 47(3), 255-269. https://doi.org/10.1080/00913367.2018.1463580
  • Open Access
    Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2018). Development and validation of the Psychological Well-Being scale for children (PWB-c). Societies, 8(1), Article 18. https://doi.org/10.3390/soc8010018
  • Open Access
    van Reijmersdal, E. (2018). Online reclame: Is het ethisch om te targeten op kinderen?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/online-reclame-is-het-ethisch-om-te-targeten-op-kinderen/
  • Open Access
    Wottrich, V. M. (2018). Privacy exposed: Consumer responses to data collection and usage practices of mobile apps. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    van Reijmersdal, E. (2018). Samenwerken met een influencer: de do’s en don’ts. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/samenwerken-met-een-influencer-de-dos-en-donts/
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