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Results: 146
Number of items: 146
  • Tseronis, A., & Forceville, C. (2017). Introduction: Argumentation and rhetoric in visual and multimodal communication. In A. Tseronis, & C. Forceville (Eds.), Multimodal Argumentation and Rhetoric in Media Genres (pp. 2-24). (Argumentation in Context; Vol. 14). John Benjamins. https://doi.org/10.1075/aic.14.01tse
  • Open Access
    Forceville, C. (2017). Interactive documentary and its limited opportunities to persuade. Discourse, Context & Media, 20, 218-226 . https://doi.org/10.1016/j.dcm.2017.06.004
  • Open Access
    Forceville, C. (2017). Visual and Multimodal Metaphor in Advertising: Cultural Perspectives. Styles of Communication, 9(2), 26-41. http://stylesofcomm.fjsc.unibuc.ro/archives/vol-9-no-2
  • Open Access
    Forceville, C. J. (2017). From image schema to metaphor in discourse: The FORCE schemas in animation films. In B. Hampe (Ed.), Metaphor: Embodied Cognition and Discourse (pp. 239-256). Cambridge University Press. https://doi.org/10.1017/9781108182324.014
  • Open Access
    Cornevin, V., & Forceville, C. (2017). From metaphor to allegory: The Japanese manga Afuganisu-tan. Metaphor and the Social World, 7(2), 235-251. https://doi.org/10.1075/msw.7.2.04cor
  • Open Access
    Tseronis, A., & Forceville, C. (2017). Arguing Against Corporate Claims Visually and Multimodally: The Genre of Subvertisements. Multimodal Communication, 6(2), 143-157. https://doi.org/10.1515/mc-2017-0008
  • Forceville, C. (2016). The FORCE and BALANCE schemas in journey metaphor animations. In C. Fernandes (Ed.), Multimodality and Performance (pp. 8-22). Cambridge Scholars Publishers.
  • Forceville, C. (2016). Visual and multimodal metaphor in film: Charting the field. In K. Fahlenbrach (Ed.), Embodied Metaphors in Film, Television, and Video Games: Cognitive Approaches (pp. 17-32). (Routledge research in cultural and media studies). Routledge. https://doi.org/10.4324/9781315724522
  • Forceville, C. (2016). Conceptual Metaphor Theory, Blending Theory, and Other Cognitivist Perspectives on Comics. In N. Cohn (Ed.), The Visual Narrative Reader (pp. 89-114). Bloomsbury Academic. https://doi.org/10.5040/9781474283670.ch-004
  • Forceville, C. (2016). Pictorial and multimodal metaphor. In N.-M. Klug, & H. Stöckl (Eds.), Handbuch Sprache im multimodalen Kontext (pp. 241-260). (Handbücher Sprachwissen; No. 7). De Gruyter. https://doi.org/10.1515/9783110296099
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