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Results: 188
Number of items: 188
  • Open Access
    Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2017). The Role of Customization, Brand Trust, and Privacy Concerns in Advergaming. International Journal of Advertising, 36(1), 60-81. https://doi.org/10.1080/02650487.2016.1186951
  • Open Access
    Segijn, C. M. (2017). Everyday multiscreening: How the simultaneous usage of multiple screens affects information processing and advertising effectiveness. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2017). The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening. Human Communication Research, 43(2), 295-314. https://doi.org/10.1111/hcre.12106
  • Open Access
    Brandes, K. (2017). Communicating about concerns in oncology. [Thesis, fully internal, Universiteit van Amsterdam].
  • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48(A), 33-40. https://doi.org/10.1016/j.foodqual.2015.08.002
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers' Online Brand Endorsements. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 189-209). Emerald. http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136
  • Vandeberg, L., Wennekers, A. M., Murre, J. M. J., & Smit, E. G. (2016). Implicit and explicit measures: what their dissociations reveal about the workings of advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 269-279). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_21
  • Open Access
    Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2016). Unraveling the determinants of cancer patients' intention to express concerns. Journal of Health Communication, 21(3), 327-336. https://doi.org/10.1080/10810730.2015.1080325
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The Underlying Mechanisms of Multiscreening Effects. Journal of Advertising, 45(4), 391-402. https://doi.org/10.1080/00913367.2016.1172386
  • Open Access
    Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online health information processing: Unraveling the underlying mechanisms. Journal of Health Communication, 21(supp. 2), 109-120. https://doi.org/10.1080/10810730.2016.1193920
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