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Results: 188
Number of items: 188
  • Open Access
    Segijn, C. M. (2017). Everyday multiscreening: How the simultaneous usage of multiple screens affects information processing and advertising effectiveness. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Brandes, K., van der Goot, M. J., Smit, E. G., van Weert, J. C. M., & Linn, A. J. (2017). Understanding the interplay of cancer patients’ instrumental concerns and emotions. Patient Education and Counseling, 100(5), 839-845. https://doi.org/10.1016/j.pec.2017.02.002
  • Open Access
    Brandes, K. (2017). Communicating about concerns in oncology. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J., & Smit, E. G. (2017). ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), 107-120. https://doi.org/10.1080/02650487.2016.1186950
  • Vandeberg, L., Wennekers, A. M., Murre, J. M. J., & Smit, E. G. (2016). Implicit and explicit measures: what their dissociations reveal about the workings of advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 269-279). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_21
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers' Online Brand Endorsements. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 189-209). Emerald. http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136
  • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48(A), 33-40. https://doi.org/10.1016/j.foodqual.2015.08.002
  • Open Access
    Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, 27-42. https://doi.org/10.1016/j.intmar.2015.10.002
  • Open Access
    Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online health information processing: Unraveling the underlying mechanisms. Journal of Health Communication, 21(supp. 2), 109-120. https://doi.org/10.1080/10810730.2016.1193920
  • Open Access
    Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2016). The value of nurses’ tailored communication when discussing medicines: exploring the relationship between satisfaction, beliefs and adherence. Journal of Health Psychology, 21(5), 798-807. https://doi.org/10.1177/1359105314539529
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