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Results: 50
Number of items: 50
  • Open Access
    Helberger, N., Huh, J., Milne, G., Strycharz, J., & Sundaram, H. (2020). Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions. Journal of Advertising, 49(4), 377-393. https://doi.org/10.1080/00913367.2020.1811179
  • Open Access
    Strycharz, J. (2020). Personalized marketing communication in context: Studying the perspectives of consumers, industry and regulators. [Thesis, fully internal, Universiteit van Amsterdam].
  • Strycharz, J., van Noort, G., Smit, E. G., & Helberger, N. (2019). Consumer view on personalized advertising: Overview of self-reported benefits and concerns. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 53-66). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_5
  • Open Access
    van Atteveldt, W., Strycharz, J., Trilling, D., & Welbers, K. (2019). Toward open computational communication science: A practical road map for reusable data and code. International Journal of Communication : IJoC, 13, 3935-3954. https://ijoc.org/index.php/ijoc/article/viewFile/10631/2765
  • Open Access
    Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019). Protective behavior against personalized ads: Motivation to turn personalization off. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), Article 1. https://doi.org/10.5817/CP2019-2-1
  • Open Access
    Strycharz, J., van Noort, G., Helberger, N., & Smit, E. (2019). Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication. European Journal of Marketing, 53(4), 635-660. https://doi.org/10.1108/EJM-11-2017-0896
  • Open Access
    LERU Doctoral Summer School 2019, Abou-Ali, A., Strycharz, J., & Hommes, W. (2019). Research Collaborations: a guide for early career researchers. League of European Research Universities. https://www.leru.org/news/a-guide-to-research-collaboration-leru-summer-school
  • Open Access
    Bol, N., Dienlin, T., Kruikemeier, S., Sax, M., Boerman, S. C., Strycharz, J., Helberger, N., & de Vreese, C. H. (2018). Understanding the effects of personalization as a privacy calculus: Analyzing self-disclosure across health, news, and commerce contexts. Journal of Computer-Mediated Communication, 23(6), 370-388. https://doi.org/10.1093/jcmc/zmy020
  • Open Access
    Strycharz, J., Strauss, N., & Trilling, D. (2018). The Role of Media Coverage in Explaining Stock Market Fluctuations: Insights for Strategic Financial Communication. International Journal of Strategic Communication, 12(1), 67-85. https://doi.org/10.1080/1553118X.2017.1378220
  • Open Access
    Trilling, D., van de Velde, B., Kroon, A. C., Löcherbach, F., Araujo, T., Strycharz, J., Raats, T., de Klerk, L., & Jonkman, J. G. F. (2018). INCA: Infrastructure for content analysis. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 329-330). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00078
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