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Results: 90
Number of items: 90
  • Open Access
    Segijn, C. M. (2017). Everyday multiscreening: How the simultaneous usage of multiple screens affects information processing and advertising effectiveness. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2017). Insight into everyday media use with multiple screens. International Journal of Advertising, 36(5), 779-797. https://doi.org/10.1080/02650487.2017.1348042
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. Journal of Advertising, 46(4), 455-472. https://doi.org/10.1080/00913367.2017.1372233
  • Verlegh, P., Voorveld, H., & Eisend, M. (Eds.) (2016). Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7
  • Open Access
    Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude. Computers in Human Behavior, 61, 454-462. https://doi.org/10.1016/j.chb.2016.03.042
  • Voorveld, H. (2016). Mediaorkestratie. (SWOCC; Vol. 71). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Voorveld, H. (2016). Mediaorkestratie: Elke reclameboodschap op het best passende mediaplatform. Tekst[blad], 22(5/6), 26-29.
  • Meijers, M., Eelen, J., & Voorveld, H. (2016). Creative Media Advertising. (SWOCC; Vol. 72). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research, 56(4), 385-400. https://doi.org/10.2501/JAR-2016-044
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The Underlying Mechanisms of Multiscreening Effects. Journal of Advertising, 45(4), 391-402. https://doi.org/10.1080/00913367.2016.1172386
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