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Results: 35
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  • Open Access
    Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2015). Should we be afraid of simple messages? The effects of text difficulty and illustrations in people with low or high health literacy. Health Communication, 30(12), 1181-1189. https://doi.org/10.1080/10410236.2015.1037425
  • Vliegenthart, R., Walgrave, S., & Meppelink, C. (2011). Inter-party agenda-setting in the Belgian parliament: the role of party characteristics and competition. Political Studies, 59(2), 368-388. https://doi.org/10.1111/j.1467-9248.2010.00867.x
  • Smit, E., Meppelink, C., & Schijns, J. (2010). Ontwikkeling en validatie van de CMB-schaal. In S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media (pp. 31-38). (Relatiemedia; No. 3). Customer Media Council.
  • Smit, E., Meppelink, C., & Neijens, P. (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Garant.
  • Smit, E., & Meppelink, C. (2009). CMB-schaal doorstaat praktijkproef. In S. van den Boom (Ed.), Customer media in de praktijk: 122 cases uit Nederland en België (pp. 27-31). (Relatiemedia; No. 2). Customer Media Council.
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