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Results: 89
Number of items: 89
  • Voorveld, H. (2018). Hoe zorg je voor meer engagement met jouw socialmediacontent? : Hoe beleven consumenten verschillende socialmediaplatformen en wat voor gevolgen heeft dit voor advertising?. Web publication or website, Adformatie. https://www.adformatie.nl/contentmarketing/hoe-zorg-je-voor-meer-engagement-met-je-ocialmediacontent
  • Voorveld, H. (2018). Offline media stimuleren engagement van Facebook-merkpagina’s. Web publication or website, Emerce. https://www.emerce.nl/research/offline-media-stimuleren-engagement-facebookmerkpaginas
  • Open Access
    Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2018). Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting. International Journal of Advertising, 37(5), 806-827. https://doi.org/10.1080/02650487.2018.1470918
  • Open Access
    Neijens, P. C., & Voorveld, H. A. M. (2018). Digital replica editions versus printed newspapers: Different reading styles? Different recall? New Media & Society, 20(2), 760-776. https://doi.org/10.1177/1461444816670326
  • Open Access
    Voorveld, H. A. M., Araujo, T., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2018). How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising, 37(5), 785-805 . https://doi.org/10.1080/02650487.2018.1454703
  • Open Access
    Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: the differentiating role of platform type. Journal of Advertising, 47(1), 38-54. https://doi.org/10.1080/00913367.2017.1405754
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. Journal of Advertising, 46(4), 455-472. https://doi.org/10.1080/00913367.2017.1372233
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2017). Insight into everyday media use with multiple screens. International Journal of Advertising, 36(5), 779-797. https://doi.org/10.1080/02650487.2017.1348042
  • Open Access
    Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-18731-6_15
  • Open Access
    Voorveld, H. A. M., Fakkert, M.-S., & van Reijmersdal, E. A. (2017). Materialistic Girls Watching a Materialistic World: Fashion TV Series and Women’s Copy-Cat Intentions. Communications : The European Journal of Communication Research, 42(2), 239-251. https://doi.org/10.1515/commun-2017-0018
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