Search results
Results: 148
Number of items: 148
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van Reijmersdal, E. A., Boerman, S. C., & van Noort, G. (2022). Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms. Computers in Human Behavior Reports, 7, Article 100221. https://doi.org/10.1016/j.chbr.2022.100221 -
Rozendaal, E., Buijzen, M., & van Reijmersdal, E. A. (2022). Persuasive Messages and the Development of Advertising Literacy in Children and Adolescents. In D. Lemish (Ed.), The Routledge International Handbook of Children, Adolescents, and Media (2nd ed., pp. 302-310). (Routledge international handbooks). Routledge. https://doi.org/10.4324/9781003118824-38
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Smink, A. R., van Reijmersdal, E. A., & van Noort, G. (2022). Consumers’ use of augmented reality apps: Prevalence, user characteristics, and gratifications. Journal of Advertising, 51(1), 85-94. https://doi.org/10.1080/00913367.2021.1973622
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van Reijmersdal, E. (2021). Sponsorvermeldingen voor jongeren: One size fits all?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/sponsorvermeldingen-voor-jongeren-one-size-fits-all/
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van Reijmersdal, E. (2021). Sponsorvermeldingen bij online content: wat vindt de praktijk?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/sponsorvermeldingen-bij-online-content-wat-vindt-de-praktijk/
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van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2021). The Gamification of Branded Content: A Meta-Analysis of Advergame Effects. Journal of Advertising, 50(2), 179-196. https://doi.org/10.1080/00913367.2020.1858462
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van der Goot, M. J., van Reijmersdal, E. A., & Zandbergen, S. (2021). Sponsorship disclosures in online sponsored content: Practitioners’ considerations. Journal of Mass Media Ethics, 36(3), 154-169. https://doi.org/10.1080/23736992.2021.1935962
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van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2021). Brands in virtual reality games: Affective processes within computer-mediated consumer experiences. Journal of Business Research, 122, 458-465. https://doi.org/10.1016/j.jbusres.2020.09.006
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Rozendaal, E., van Reijmersdal, E. A., & van der Goot, M. J. (2021). Children’s perceptions of sponsorship disclosures in online influencer videos. In M. K. J. Waiguny, & S. Rosengren (Eds.), Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (pp. 273-287). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-32201-4_19
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Opree, S., Buijzen, M., & van Reijmersdal, E. (2021). Reliability and validity of children’s advertising exposure measures. Young Consumers, 22(4), 660-674. https://doi.org/10.1108/YC-10-2020-1243
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