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Results: 77
Number of items: 77
  • de Droog, S. M., Buijzen, M., Opree, S. J., & Valkenburg, P. M. (2011). The appeal of congruence between brand characters and products: uncovering the affective mechanisms leading to product choice. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p490812_index.html
  • de Droog, S. M., Valkenburg, P. M., & Buijzen, M. (2011). Using brand characters to promote young children’s liking of and purchase requests for fruit. Journal of Health Communication, 16(1), 79-89. https://doi.org/10.1080/10810730.2010.529487
  • Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011). Reconsidering advertising literacy as a defense against advertising effects. Media Psychology, 14(4), 333-354. https://doi.org/10.1080/15213269.2011.620540
  • van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to online advergames: the role of persuasion knowledge, brand prominence and game involvement. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p483991_index.html
  • Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2011). Development and validation of the material values scale for children (MVS-c). Personality and Individual Differences, 51(8), 963-968. https://doi.org/10.1016/j.paid.2011.07.029
  • de Droog, S., Buijzen, M., & Valkenburg, P. (2011). Increasing children's affective responses toward vegetables by character-product congruence. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p490381_index.html
  • Rozendaal, E., Buijzen, M., & Valkenburg, P. (2011). The role of cognitive and affective defense mechanisms in reducing children’s susceptibility to advertising effects. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p489735_index.html
  • de Droog, S. M., Buijzen, M., Opree, S. J., & Valkenburg, P. M. (2011). Merkfiguurtjes stimuleren de gezonde keuze van kleuters via affectieve reactiemechanismen. Tijdschrift voor Communicatiewetenschap, 39(4), 58-73. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2011/4/TCW_1384-6930_2011_039_004_005.pdf
  • Rozendaal, E., Buijzen, M., & Valkenburg, P. (2011). Children's understanding of advertisers' persuasive tactics. International Journal of Advertising, 30(2), 329-350. https://doi.org/10.2501/IJA-30-2-329-350
  • Opree, S. J., & Buijzen, M. (2011). The causal relation between children’s life satisfaction and materialism and the role of advertising exposure. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
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