Search results
Results: 147
Number of items: 147
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Hudders, L. (Guest ed.), & van Reijmersdal, E. A. (Guest ed.) (2023). De kracht van influencermarketing. Tijdschrift voor Communicatiewetenschap, 51(3), 231-235. https://doi.org/10.5117/TCW2023.3.001.HUDD -
Boerman, S. C., van Reijmersdal, E. A., & Rozendaal, E. (2023). Can an awareness campaign boost the effectiveness of influencer marketing disclosures in YouTube videos. Media and Communication, 11(4), 140-150. https://doi.org/10.17645/mac.v11i4.7050
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van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2023). Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use. Journal of Interactive Advertising, 23(1), 73–83. https://doi.org/10.1080/15252019.2022.2163859
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van Berlo, Z. M. C., van Reijmersdal, E. A., & Waiguny, M. (2023). Twenty years of research on gamified advertising: A systematic overview of theories and variables. International Journal of Advertising, 42(1), 171-180. https://doi.org/10.1080/02650487.2022.2143098
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van Reijmersdal, E. A., & Hudders, L. (2023). Hoe word je miljonair in drie stappen? Een experimenteel onderzoek naar de persuasieve kracht van beleggingsadviezen door finfluencers. Tijdschrift voor Communicatiewetenschap, 51, 284-302. https://doi.org/10.5117/TCW2023.3.004.REIJ
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Van Reijmersdal, E. A., Brussee, E., Evans, N., & Wojdynski, B. W. (2023). Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms. Journal of Interactive Advertising, 23(2), 85-97. https://doi.org/10.1080/15252019.2022.2146991
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van Reijmersdal, E. (2022). Tips voor sponsorvermeldingen: Hoe ga je om met gebrek aan transparantie?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/tips-voor-sponsorvermeldingen-hoe-ga-je-om-met-gebrek-aan-transparantie/
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van Reijmersdal, E. (2022). Advergames: Hoe gamificatie zorgt voor positieve merkeffecten.. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/advergames-hoe-gamificatie-zorgt-voor-positieve-merkeffecten/
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Rozendaal, E., Buijzen, M., & van Reijmersdal, E. A. (2022). Persuasive Messages and the Development of Advertising Literacy in Children and Adolescents. In D. Lemish (Ed.), The Routledge International Handbook of Children, Adolescents, and Media (2nd ed., pp. 302-310). (Routledge international handbooks). Routledge. https://doi.org/10.4324/9781003118824-38
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van Reijmersdal, E. A., Opree, S. J., & Cartwright, R. F. (2022). Brand in focus: Activating adolescents' persuasion knowledge using disclosures for embedded advertising in music videos. Communications, 47(1), 93-113. https://doi.org/10.1515/commun-2019-0168
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