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Results: 193
Number of items: 193
  • Open Access
    Koslow, S., Sameti, A., van Noort, G., Smit, E. G., & Sasser, S. L. (2022). When bad is good: Do good relationships between marketing clients and their advertising agencies challenge creativity? Journal of Advertising, 51(3), 385-405. https://doi.org/10.1080/00913367.2021.1980469
  • Open Access
    Ischen, C. (2022). Persuasive agents: Unraveling the persuasive potential of conversational agents. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Ischen, C., Araujo, T. B., Voorveld, H. A. M., van Noort, G., & Smit, E. G. (2022). Is voice really persuasive? The influence of modality in virtual assistant interactions and two alternative explanations. Internet Research, 32(7), 402-425. https://doi.org/10.1108/INTR-03-2022-0160
  • Open Access
    Strycharz, J., Smit, E., Helberger, N., & van Noort, G. (2021). No to cookies: Empowering impact of technical and legal knowledge on rejecting tracking cookies. Computers in Human Behavior, 120, Article 106750. https://doi.org/10.1016/j.chb.2021.106750
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2021). Brands in virtual reality games: Affective processes within computer-mediated consumer experiences. Journal of Business Research, 122, 458-465. https://doi.org/10.1016/j.jbusres.2020.09.006
  • Open Access
    Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2020). Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. Journal of Broadcasting and Electronic Media, 64(1), 41-61. https://doi.org/10.1080/08838151.2020.1718962
  • Open Access
    Ischen, C., Araujo, T., van Noort, G., Voorveld, H., & Smit, E. (2020). “I Am Here to Assist You Today”: The Role of Entity, Interactivity and Experiential Perceptions in Chatbot Persuasion. Journal of Broadcasting and Electronic Media, 64(4), 615-639. https://doi.org/10.1080/08838151.2020.1834297
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2020). Inside advertising: The role of presence in the processing of branded VR content. In T. Jung, M. C. tom Dieck, & P. A. Rauschnabel (Eds.), Augmented reality and virtual reality: Changing realities in a dynamic world (pp. 11-22). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-37869-1_2
  • Open Access
    van Berlo, Z. M. C. (2020). Playful persuasion: Advergames as gamified advertising. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Strycharz, J. (2020). Personalized marketing communication in context: Studying the perspectives of consumers, industry and regulators. [Thesis, fully internal, Universiteit van Amsterdam].
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