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Results: 188
Number of items: 188
  • Faasse, J., Moorman, M., Neijens, P., & Smit, E. (2010). Kernbegrippen in mediaplanning. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 29-41). Noordhoff.
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The role of media sequence and involvement in cross-media campaigns. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=6&hid=18
  • Voorveld, H., Neijens, P., & Smit, E. (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=10&hid=18
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2010). Developing a classification of motivations for consumers’ online brand-related activities. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 235-247). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_16
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 217-233). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_15
  • Open Access
    Voorveld, H. A. M. (2010). Websites in brand communication: interactivity and cross-media effects. [Thesis, fully internal, Universiteit van Amsterdam].
  • Tolboom, M., Smit, E., & Bronner, F. (2009). The impact of different media messages on the development of strong consumer-brand relationships. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and content (pp. 213-224). Garant.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Garant.
  • Smit, E., & Meppelink, C. (2009). CMB-schaal doorstaat praktijkproef. In S. van den Boom (Ed.), Customer media in de praktijk: 122 cases uit Nederland en België (pp. 27-31). (Relatiemedia; No. 2). Customer Media Council.
  • van Reijmersdal, E., Neijens, P., & Smit, E. G. (2009). A new branch of advertising: reviewing factors that influence reactions to product placement. Journal of Advertising Research, 49(4), 429-449. https://doi.org/10.2501/S0021849909091065
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