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Results: 186
Number of items: 186
  • Neijens, P., Smit, E., & Moorman, M. (2009). Taking up an event: Brand image transfer during the FIFA World Cup. International Journal of Market Research, 51(5), 579-591. https://doi.org/10.2501/S1470785309200839
  • Smit, E., van Reijmersdal, E., & Neijens, P. (2009). Today's practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761-782. https://doi.org/10.2501/S0265048709200898
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 535-565. https://doi.org/10.1108/10662240920998887
  • Smit, E., Meppelink, C., & Neijens, P. (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Garant.
  • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Garant.
  • Open Access
    Neijens, P. (2009). De academie dwaalt af. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit, & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (pp. 12-14). (SWOCC publicatie; No. 50). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Smit, E., Moorman, M., & Neijens, P. (2008). Media planning. In W. Donsbach (Ed.), The international encyclopedia of communication: Vol. VII (pp. 2964-2968). Blackwell. http://www.communicationencyclopedia.com/subscriber/tocnode?id=g9781405131995_chunk_g978140513199518_ss46-1
  • Costa Pereira, F., Verissimo, J., & Neijens, P. (2008). New trends in advertising research. Silabo Publishers.
  • van Reijmersdal, E., Neijens, P., & Smit, E. (2008). Drie onderzoeken naar publieksreacties op brand placement. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2008, 41-60. http://www.moaweb.nl/bibliotheek/jaarboeken/2008/jaarboek-2008-03.pdf/view
  • Neijens, P. (2008). The deliberating public and deliberative polls. In W. Donsbach, & M. W. Traugott (Eds.), The SAGE handbook of public opinion research (pp. 25-33). Sage.
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