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Results: 188
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  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216. https://doi.org/10.1080/13527266.2011.567457
  • Muntinga, D. G., Smit, E., & Moorman, M. (2012). Social media DNA: how brand characteristics shape COBRAs. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 121-135). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_10
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, F. E. (2012). Media guiding consumers across different stages of the purchase process. 35-36. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States.
  • Open Access
    Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2012). Words that make pills easier to swallow: a communication typology to address practical and perceptual barriers to medication intake behavior. Patient Preference and Adherence, 6, 871-885. https://doi.org/10.2147/PPA.S36195
  • Open Access
    Muntinga, D., Moorman, M., & Smit, E. (2012). Skating on thin ice: How negative sport incidents affect sponsor image. 129. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States.
  • Open Access
    Tolboom, M., Bronner, F., & Smit, E. (2012). The potential danger of negative free publicity for the consumer-brand relationship. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 391-402). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_30
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. https://doi.org/10.1080/13527260903160460
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2011, 63-79. http://www.moaweb.nl/kenniscentrum/jaarboeken/2011/pdfs-moa-jaarboek-2011/Effectiviteit%20crossmediacampagnes%20H4.pdf
  • van Meurs, L., Smit, E., & Boerman, S. (2011). Hoe trek je de aandacht in tijdschriften? Vuistregels voor effectiever adverteren. GfK jaargids : inzichten en marktontwikkelingen in de Benelux, 2011, 74-79. http://www.intomartgfk.nl/imperia/md/content/intomart/gfk_jaargids_2011.pdf
  • Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. https://doi.org/10.2501/IJA-30-1-013-046
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