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Results: 186
Number of items: 186
  • Open Access
    Mazerant-Dubois, K. (2022). Topical advertising: The role of timing and creativity in understanding its effectiveness. [Thesis, externally prepared, Universiteit van Amsterdam].
  • Open Access
    Neijens, P. (2021). Ethics in public relations. In L. Eagle, S. Dahl, P. De Pelsmacker, & C. R. Taylor (Eds.), The SAGE Handbook of Marketing Ethics (pp. 474-482). SAGE reference. https://doi.org/10.4135/9781529739725.n34
  • Open Access
    Mazerant, K., Willemsen, L. M., Neijens, P. C., & van Noort, G. (2021). Spot-on creativity: Creativity biases and their differential effects on consumer responses in (non-)real-time marketing. Journal of Interactive Marketing, 53, 15-31. https://doi.org/10.1016/j.intmar.2020.06.004
  • Open Access
    Araujo, T., & Neijens, P. (2021). Unobtrusive measures for media research. In J. Van den Bulck (Ed.), The International Encyclopedia of Media Psychology (Vol. 3). (The Wiley Blackwell-ICA International Encyclopedias of Communication). Wiley Blackwell. https://doi.org/10.1002/9781119011071.iemp0049
  • Open Access
    Smink, A. R. (2020). Extending reality: Uses, processes, and persuasive effects of augmented reality apps. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2020). Explaining perceived interactivity effects on attitudinal responses: A field experiment on the impact of external and internal communication features in digital magazines. Journal of Media Psychology, 32(3), 130-142. https://doi.org/10.1027/1864-1105/a000266
  • Open Access
    Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2020). Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research, 118, 474-485. https://doi.org/10.1016/j.jbusres.2020.07.018
  • Open Access
    Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2020). Cultural differences in motivation for consumers’ online brand-related activities on Facebook. Communications : The European Journal of Communication Research, 45(1), 53-73. https://doi.org/10.1515/commun-2018-2017
  • Open Access
    Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, Article 100854. https://doi.org/10.1016/j.elerap.2019.100854
  • Open Access
    Rauwers, F. (2019). Read. Click. Comment. Understanding the uses and effects of interactive features in digital magazines. [Thesis, fully internal, Universiteit van Amsterdam].
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