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Results: 44
Number of items: 44
  • Open Access
    Kolesnyk, D., & van Berlo, Z. M. C. (2026). The 4C Framework: Integrating AI in Creating and Solving Case Studies. Journal of Advertising Education, 30(1), 57-71. https://doi.org/10.1177/10980482261418592
  • Open Access
    Cai, S., van Berlo, Z. M. C., & Nguyen, M. H. (2026). The effectiveness of health belief model in predicting intentions for environmentally sustainable behavior: A meta-analysis. Journal of Environmental Psychology, 111, Article 103019. https://doi.org/10.1016/j.jenvp.2026.103019
  • Open Access
    Breves, P. L., Boerman, S. C., Stein, J.-P., Ischen, C., & van Berlo, Z. M. C. (2026). The impact of body-positive and fitspirational influencers on body satisfaction: A longitudinal study of evolving parasocial relationships. Human Communication Research, 52(2), 90-105. https://doi.org/10.1093/hcr/hqaf029
  • Open Access
    van Berlo, Z. (2025). Hoe een klein speentje in een grote doos je merk kan schaden. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/hoe-een-klein-speentje-in-een-grote-doos-je-merk-kan-schaden/
  • Open Access
    Pfeuffer, A., van Berlo, Z. M. C., Smit, E. G., He, X., & van Reijmersdal, E. A. (2025). Lessons from Lies: The Role of Experience with Misleading Advertising in Recognizing and Resisting Ads for Counterfeit Products. In C. Boutsouki, L. Hatzithomas, A. Panopoulos, & M. K. J. Waiguny (Eds.), Advances in advertising research XV: Moving forward, looking back: Advertising in the advent of AI (pp. 339–351). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-49114-7_23
  • Open Access
    van Berlo, Z. M. C., Sungur, H., & Gyarmati, F. (2025). Learning in virtual reality: The relationship between cognitive load, interactivity, and learning outcomes. Journal of Media Psychology, 38(2), 77–88. https://doi.org/10.1027/1864-1105/a000460
  • Open Access
    Breves, P. L., van Berlo, Z. M. C., Teunissen, L. S., König, L., Binder, A., & Naderer, B. (2025). Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity. Health Communication, 40(12), 2522-2534. https://doi.org/10.1080/10410236.2025.2465795
  • Open Access
    Sungur, H., van Berlo, Z. M. C., Hegyiová, H., & Hartmann, T. (2025). Designing effective VR experiences for pro-environmental outcomes: Enhancing self-efficacy through mastering solutions. Computers in Human Behavior Reports, 19, Article 100783. https://doi.org/10.1016/j.chbr.2025.100783
  • Open Access
    Breves, P. L., Liebers, N. T., Meijers, M. H. C., & van Berlo, Z. M. C. (2025). Beyond likes: The persuasive potential of romantic parasocial relationships with influencers. International Journal of Advertising, 44(4), 651-673. https://doi.org/10.1080/02650487.2024.2407737
  • Open Access
    Happonen, A., Swapnil, A. M., Sosunova, I., Van Berlo, Z. M. C., & Garcia, M. B. (2025). Creative Technologies & Augmented Reality for Business Sustainability: A Literature Review for Impacts, Opportunities and Benefits. In International Conference on Innovations in Engineering, Science and Technology for Sustainable Development: ICEST 2025 : 01st to 02nd October 2025, The Maldives National University, Male', Maldives IEEE. https://doi.org/10.1109/ICEST65883.2025.11428467
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