Brand marketing, big data and social innovation as future research directions for engagement
| Authors |
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| Publication date |
2016
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| Journal |
Journal of Marketing Management
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| Volume | Issue number |
32 | 5-6
|
| Pages (from-to) |
579-585
|
| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
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Faculty of Social and Behavioural Sciences (FMG)
|
| Document type |
Article
|
| Note |
In special issue: Customer Engagement. - Commentary to 3 other articles in the same journal issue.
|
| Language |
English
|
| Published at |
https://doi.org/10.1080/0267257X.2016.1144326
|
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