Brand marketing, big data and social innovation as future research directions for engagement
| Authors |
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|---|---|
| Publication date | 2016 |
| Journal | Journal of Marketing Management |
| Volume | Issue number | 32 | 5-6 |
| Pages (from-to) | 579-585 |
| Organisations |
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| Document type | Article |
| Note | In special issue: Customer Engagement. - Commentary to 3 other articles in the same journal issue. |
| Language | English |
| Published at |
https://doi.org/10.1080/0267257X.2016.1144326
(Final published version)
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| Permalink to this page | |