The impact of the Internet on media organisation strategies and structures

This chapter explores the effect on the Internet on organisations in the media sector from the perspective of theories of strategy and organisation. By extension its focus is the media organisation itself, specifically the interrelated phenomena of strategy, structure, processes and business models. As such it covers a terrain that is at once very broad and also very fragmented, and full analysis of each of these issues and their inter-relationships is not feasible. The chapter, therefore, explores broad generic developments common to all sectors and affecting all organisations in them to varying degrees.