“Controlling the keys to the Golden City” The payment ecosystem and the regulation of adult webcamming and subscription-based fan platforms

This article examines the role of payment intermediaries in regulating the platformized adult industry and demonstrates how the adult industry responds to their power and the rules they set. Based on 16 expert interviews, fieldwork at 3 industry conferences, and document analysis of rules, content guidelines, terms, and conditions, the author teases out the intricate interplay between credit card networks, payment processors, and adult platforms. Visa and Mastercard’s rules, enforced by payment processors and implemented by platforms, create a selective, private ordering of permissible content that surpasses legal requirements. This process is impelled by the brand safety and commercial interests of global corporations, without accountability to the industry or consideration for sex workers’ needs. The article calls for the need to hold payment intermediaries as de facto regulators of online sexual commerce and key actors in platform governance accountable toward the industry and workers they impact.