From fame to fortune: A meta-analytic review of celebrity endorsements in persuasive communication
| Authors |
|
| Publication date |
2002
|
| Journal |
European Advances in Consumer Research
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| Volume | Issue number |
5
|
| Pages (from-to) |
156
|
| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
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| Document type |
Article
|
| Note |
Publisher: Association for Consumer Research
Place of publication: Valdosta, GA
Editors: A. Gröppel-Klein, F.R. Esch
|
| Language |
English
|
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