Headquarters Landscape in Austria: International HQs Study report 2023

In this report, we describe the results of our study on the current international headquarters (HQ) landscape in Austria.
Austria’s economy is characterized by a large number of HQs. In order to foster continuous growth and maintain its competitiveness as an HQ location, Austria cannot rely exclusively on domestic HQs. Instead, Austria should implement strategies to retain existing international HQs and stimulate investments from foreign companies in Austria to attract additional international HQs.
This report represents a follow-up study to our report on “Headquarters Landscape in Austria: International HQs” (2022). We deep dive into the international HQ landscape in Austria and describe its main characteristics. The result of the study are equally important for international firm managers who are considering Austria as a potential HQ location, and for policy-makers who aim at retaining existing international HQs in Austria, while attracting new ones.