| Authors |
|
| Publication date |
2012
|
| Host editors |
|
| Book title |
Metaphor and figurative language. - Vol. 2: Typology of figurative language
|
| ISBN |
|
| Series |
Critical concepts in linguistics
|
| Pages (from-to) |
255-278
|
| Publisher |
London: Routledge
|
| Organisations |
-
Faculty of Humanities (FGw) - Amsterdam Institute for Humanities Research (AIHR) - Amsterdam School for Cultural Analysis (ASCA)
|
| Document type |
Chapter
|
| Note |
Publ. before as: Forceville, C. (2008). Pictorial and multimodal metaphor in commercials. In E.F. McQuarrie & B.J. Phillips (Eds.), --- Go figure! New directions in advertising rhetoric --- (pp. 178-204). Armonk, NY: Sharpe.
|
| Language |
English
|
|
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