Persuasion in advertising: when does it work, and when does it not?
| Authors |
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|---|---|
| Publication date | 2015 |
| Journal | Journal of Advertising |
| Volume | Issue number | 34 | 1 |
| Pages (from-to) | 3-5 |
| Organisations |
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| Document type | Article |
| Note | Guest Editorial |
| Language | English |
| Published at |
https://doi.org/10.1080/02650487.2014.994732
(Final published version)
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| Permalink to this page | |