Show Me Your Hands: Hand Visibility and Promotional Video Effectiveness

Authors
Publication date 2025
Host editors
  • C. Boutsouki
  • L. Hatzithomas
  • A. Panopoulos
  • M.K. Waiguny
Book title Advances in Advertising Research XV
Book subtitle Moving Forward, Looking Back: Advertising in the Advent of AI
ISBN
  • 9783658491130
ISBN (electronic)
  • 9783658491147
Series European Advertising Academy
Pages (from-to) 205-212
Publisher Wiesbaden: Springer Gabler
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language English
Published at https://doi.org/10.1007/978-3-658-49114-7_14
Downloads
Show Me Your Hands (Embargo up to 2026-07-02) (Final published version)
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