Toyetics and Novelizations: Bringing The LEGO Movie to the Page

In this chapter, author Joyce Goggin explores novelizations of The LEGO Movie and The LEGO Batman Movie from selected critical perspectives. Her analysis sheds light on the industry, the readers of these texts, and the possible reasons why women have written the majority of LEGO’s film novelizations. In discussing the industry, Goggin draws upon the work of scholars who have approached commercial writing as a feminist issue, while arguing that the predominance of female LEGO Movie novelization authors relates to the subject of these texts: namely, cute toys and their scaled-down adventures. In so doing, Goggin genders issues as they relate to novelizations and to women’s supposed role as nurturers.