Public relations metrics: measurement and evaluation: an overview
| Authors |
|
| Publication date |
2008
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| Host editors |
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B. van Ruler
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A. Tkalac Verčič
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D. Verčič
|
| Book title |
Public relations metrics: research and evaluation
|
| ISBN |
|
| Series |
LEA's communication series. Public relations subseries
|
| Pages (from-to) |
1-18
|
| Publisher |
New York, NY: Routledge
|
| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
|
| Document type |
Chapter
|
| Language |
English
|
|
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