In search of information on websites: a question of age?

Authors
Publication date 2011
Host editors
  • C. Stephanidis
Book title Universal Access in Human-Computer Interaction : Users Diversity
Book subtitle 6th international conference, UAHCI 2011 : held as part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011 : proceedings
ISBN
  • 9783642216626
ISBN (electronic)
  • 9783642216633
Series Lecture Notes in Computer Science
Event 6th International Conference on Universal Access in Human-Computer Interaction
Volume | Issue number 2
Pages (from-to) 196-204
Publisher Heidelberg: Springer
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Abstract
To fight against info-exclusion in an aging society, it is important to make website information available to all generations. If we want to achieve this goal we need to know the impact of not only age but also gender, educational background and frequency of internet use. Therefore, this paper presents the results of an explorative Dutch eye-tracking case study, which focuses on information search behaviour (reading patterns and use of the search box), effectiveness, efficiency and user satisfaction. 29 younger and 29 older participants completed a search task on 3 websites. It was found that the greatest factor impacting on information search behaviour is not always age. In one case, heatmaps showed clearly that the navigation patterns of older participants with a frequency of internet use were quite similar to those of younger ones. Finally, I present some implications for organizations wanting to (re)design their own website.
Document type Conference contribution
Language English
Published at https://doi.org/10.1007/978-3-642-21663-3_21
Downloads
Post-print of chapter (Accepted author manuscript)
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