Choosing variants of pragmatic argumentation in anticipation of countermoves in health brochures

Open Access
Authors
Publication date 2012
Host editors
  • F. Zenker
Book title Argumentation: cognition & community: proceedings of the 9th Biennial Conference of the Ontario Society for the Study of Argumentation, May 18-21, 2011, University of Windsor
ISBN
  • 9780920233665
Event OSSA 2011, Argumentation: Cognition & community
Publisher Windsor, ON: Ontario Society for the Study of Argumentation
Organisations
  • Faculty of Humanities (FGw) - Amsterdam Institute for Humanities Research (AIHR) - Amsterdam School for Cultural Analysis (ASCA)
Abstract In this paper, I will determine the strategic function of the use of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic manoeuvre that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criti-cism or possible alternatives to the proposed action
Document type Conference contribution
Language English
Published at http://scholar.uwindsor.ca/ossaarchive/OSSA9/papersandcommentaries/21/
Downloads
Poppel, Congres (Final published version)
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