Communicatiemanagement bij de overheid: toegerust voor de aanbevelingen van Wallage?

Is governmental communication management equipped to implement the recommendations by the Wallage report?The Committe on the Future of Government Communicition, dubbed as the committee-Wallage, developed two key issues for all public communication: 'increase transparency in and justification of policymaking' and 'intensify interaction in the policymaking process'. This means that communication has to take legitimate residence in the centre of the policymaking process an widens its focus from a one-way into a two-way process and from an instrument in the implementation process into an instrument in the policy making process. A large survey among practitioners in communication management shows that the communication management departments do not yet have the mandate necessary to meet the recommendations of the committee, and that they do not meet professional criteria to qualify fully for this job. That is why we first and foremost suggest to discuss the clusters of expertise that have to be gained in order to meet the recommendations of the committe, and, secondly, to determine the ideal position of the departments and the competencies needed.