On the selection and balancing of multiple selfish goals
| Authors |
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| Publication date | 2014 |
| Journal | Behavioral and Brain Sciences |
| Volume | Issue number | 37 | 2 |
| Pages (from-to) | 147-148 |
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| Abstract | The selfish goal metaphor is interesting and intriguing. It accounts for the idiosyncrasies and inconsistencies in peoples' goal pursuits without invoking free will, self-regulatory, or self-control failures. However, people pursue multiple goals, sometimes simultaneously. We argue that the model proposed in the target article may gain significant theoretical and practical value if the principles underlying goal selection and/or balancing on a moment-to-moment basis are clearly specified and integrated with the notion of the selfish goal. |
| Document type | Article |
| Note | Comment on: Huang, J.Y. & Bargh, J.A. (2014). The Selfish Goal: autonomously operating motivational structures as the proximate cause of human judgment and behavior. --- Behavioral and Brain Sciences, 37 --- (2), 121-175. |
| Language | English |
| Published at |
https://doi.org/10.1017/S0140525X13002069
(Final published version)
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