Resurrection in slow motion: the delayed restoration of the cinema exhibition industry in post-war Rotterdam (1940–65)

Investigating a cultural industry such as the cinema exhibition sector allows insights in the dynamic intersections between economic, social and cultural history. One of the central questions in the debates about the history of movie-going in the Netherlands centres on why the size and number of cinemas and cinema visits per capita has been significantly lower than the average in Western Europe throughout most of the twentieth century. This article monitors the restoration and repositioning of the Rotterdam cinema exhibition sector in the new city centre arising after the devastation of the bombardment of 1940. An analysis of the trade press and the archives of the influential business association ‘NBB’ suggests how effective local exhibitors were in fending off outsider entrepreneurs and regulating internal competition. Alternative networks of socio-cultural or religious or organizations were successfully prevented from setting up a viable operation exhibiting films.