On the strategic use of product modularity for market entry
| Authors |
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| Publication date | 02-2023 |
| Journal | Industrial and Corporate Change |
| Volume | Issue number | 32 | 1 |
| Pages (from-to) | 155–180 |
| Organisations |
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| Abstract | We model the conditions under which firms should enter the market with modular products that support multiple standards instead of an integral product that supports a single standard. Product modularity enables firms to broaden their portfolios and increase their chances of investing in the “right” technologies early in a technology cycle. Entry with integral products instead occurs later in the cycle. We test the model’s predictions on a sample of the Local Area Network industry entrants during the 1990s. |
| Document type | Article |
| Language | English |
| Published at | https://doi.org/10.1093/icc/dtac053 |
| Downloads |
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